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Our cloudlike cleanser gently dissolves impurities, clarifies pores, and washes away makeup and debris while moisturizing and preserving the skin’s natural barrier.

*Ideal for all skin types (pH 5.5-6.0)

Contents:200ml/6.7fl. oz.

In Japanese skincare, there is no step more important than cleansing. Our cloudlike cleanser gently dissolves impurities, clarifies pores and washes away makeup and debris, while cradling cells in moisture. Perfectly pH balanced for delicate facial skin, it offers the most effective clean on the market while safeguarding the skin’s natural barrier. Coconut amino acids and fermented rice extract cleanse and clarify, while its silky formulation leaves skin clear, balanced and velvety soft. *Sulfate and SLS-free.
Massage 1-2 pumps onto dry face and neck for 30 seconds. We recommend using on dry skin in order to deposit moisture and protect skin from hard water deposits. Rinse with warm water. Cleanse twice if wearing waterproof makeup or sunscreen. Tip: For those with t-zone congestion, massage foaming product into acne-prone areas for up to one minute to breakdown oils and debris over time. AM/PM.

CLEANSES, MOISTURIZES + GENTLY EXFOLIATES: By combining gentle cleansing agents and moisturizers, it effectively cleanses skin of dirt, debris, dead skin cells, makeup and oils – while also depositing a protective moisture layer.

SAFEGUARDS THE SKIN BARRIER: Contains cleansing agents and emulsifiers that cleanse without disturbing pH, stripping skin and creating imbalances that can lead to dehydration, sensitivity and even acne.

HELPS TO REDUCE THE APPEARANCE OF PORES: It gently breaks down oil and dead skin cells in pores over time to help clear debris and clarify.

PREVENTS HARD WATER DEPOSITS: It does not contain stearic or palmitic acid, which when combined with hard water (present in 80% of households in the US) can leave mineral deposits on skin and lead to barrier dysfunction and dehydration.

PH BALANCED: All Seiso products are pH balanced and formulated at 5.0-6.0 pH. Maintaining this slightly acidic pH is essential for desquamation and vital to many skin functions.

PROMOTES SKIN IMMUNITY: Our cleanser helps promote a balanced microbiota which supports the skin’s natural immune functions  by helping to preserve the barrier and encouraging optimal pH levels in the skin.

PREPARES SKIN FOR PRODUCT PENETRATION: Effectively removes excess oils and debris from skin, properly preparing skin for the maximum absorption of skincare products that follow.


Water, Butylene glycol, Disodium Cocoyl Glutamate, PEG-8, Cocamidopropyl Betaine, PEG-80 Sorbitan Laurate, Glycerin, Sorbitol, Sodium Cocoyl Glutamate, Sodium Methyo Caproyl Taurate, Aspergillus/rice ferment extract, Chamaecyparis obtusa oil, Yuukari yu, Lavandula angustifolia (Lavender) oil, Mentha viridis (spearmint) leaf oil, Sodium Acetylated Hyaluronate, Sodium Benzoate, Citric acid, Disodium EDTA, DPG, Ethylene brassylate, Maltol, Methyldihydrojasmonate, Polyquaternium-7.

• Coconut amino acids: Mild surfactant, gently cleans and conditions without stripping or irritating
• Fermented rice extract: Softens and clears skin naturally
• Glycerin: Moisturizes and protects skin from dryness

No parabens, petrolatum, phthalates, mineral oils, sulfates, SLS, artificial colors, artificial fragrances, formaldehyde, urea, palm oil, or other harmful chemicals. Silicone free, cruelty free, and pregnancy safe.

Customer Reviews

Based on 48 reviews
Emilia Borek
Best Cleanser

I've been using FUWAFUWA foaming cleanser for years now and keep on reordering it. It keeps my skin clean and nourished. Super gentle on the skin:)

Lois Flores
The Best Facial Cleaner Ever

After trying numerous products, I have finally found a truly gentle facial cleaner that makes my skin feel wonderful. FUWAFUWA FOAMING CLEANSER is exactly what I was looking for...just two pumps from the container, and I am able to feel my skin relax from all the stressful elements of the day!


The foaming cleanser if amazing. I actually look forward to washing my face now and it removes make up wonderfully.

Cori McCowan
Best Cleanser!

I order this cleanser on repeat- it is affordable, gentle, and really feels skin feeling fresh and renewed. My go to!

Olivia K
Miracle Skin Care

I have the most sensitive acne prone skin and their entire line of products hasn’t let me down in 3 years!!


We approach ingredients in a very Japanese way. Our goal is to create harmony. We don’t put anything in that doesn’t belong. We believe in the “less is more” concept of “ma” and approach formulation the same. When there is clutter, valuable ingredients lose their value. It is not just what is in the bottle, but also, what is not. While many cosmetic chemists rely on ingredients, like silicones, to deliver smoothness and slip, we do not. We focus on natural ingredients, the highest quality raw materials, and state of the art technologies. Chosen ingredients must meet superior standards and deliver product performance, innovation, safety, sensuality, and quiet luxury.