We set out to create the purist, most high-functioning water barrier cream on the market. One that would moisturize, smooth, lock in hydration, and protect skin from outside forces. We set out to do it without using silicones.
Silicones are synthetic materials commonly used in skincare for their occlusive properties. Unfortunately, they also leave a coating that doesn’t easily wash off. They are known to build up on skin, trapping dirt, dead cells and bacteria, often leading to congestion, stretching pores, contributing to breakouts and irritation. This build up can inhibit healthy cellular turnover, leading to premature aging, dullness, and ultimately dehydration. The truth is, silicones are kind of like junk food for the skin.
Chemists know putting silicone into a product is an easy way to make product texture silky and the skin “feel” smooth – temporarily. Trouble is, they don’t actually improve the quality or integrity of the skin itself. Using silicones is a bit like cheating. Why? Ask our chemist. It’s more challenging to formulate a “feel good” product without silicones. Oh, and they are cheap. Check labels of similar creams; chances are you’ll find them. Silicones generally end in “cone,” “conol,” “silane,” or “siloxane.” For some companies, it’s all about the bottom line.
But you won’t find them in our formulas. That is the Seiso difference. We are committed to clean skincare, quality, efficacy, and total skin health. We spent years developing our progressive “silicone-free” formula, by strategically selecting natural moisturizing factors, hyaluronic acid types, and innovating formulation.
It truly is like a second skin, yours, only better.
OUR INGREDIENTS
We approach ingredients in a very Japanese way. Our goal is to create harmony. We don’t put anything in that doesn’t belong. We believe in the “less is more” concept of “ma” and approach formulation the same. When there is clutter, valuable ingredients lose their value. It is not just what is in the bottle, but also, what is not. While many cosmetic chemists rely on ingredients, like silicones, to deliver smoothness and slip, we do not. We focus on natural ingredients, the highest quality raw materials, and state of the art technologies. Chosen ingredients must meet superior standards and deliver product performance, innovation, safety, sensuality, and quiet luxury.