FUWAFUWA FOAMING CLEANSER

$38.00

Quantity

Our cloudlike cleanser gently dissolves impurities, clarifies pores and washes away makeup and debris, while cradling cells in moisture. Perfectly pH balanced for delicate facial skin, it offers the most effective clean on the market while helping preserve the skin’s natural barrier. Coconut amino acids and fermented rice extract clarify, while its silky formulation leaves skin clear, balanced and velvety soft.

DETAILS

Our cloudlike cleanser gently dissolves impurities, clarifies pores and washes away makeup and debris, while cradling cells in moisture. Perfectly pH balanced for delicate facial skin, it offers the most effective clean on the market while helping preserve the skin’s natural barrier. Coconut amino acids and fermented rice extract clarify, while its silky formulation leaves skin clear, balanced and velvety soft.

HOW TO USE

Massage one to two pumps onto dry face and neck for 30 seconds. Rinse with warm water. Cleanse twice if wearing makeup or sunscreen. AM/PM.

KEY INGREDIENTS

• Coconut amino acids: Mild surfactant, gently cleans and conditions without stripping or irritating • Fermented rice extract: Softens and clears skin naturally • Glycerin: Moisturizes and protects skin from dehydration • No parabens, petrolatum, phthalates, mineral oils, sulfates, artificial colors, formaldehyde, urea, or palm oil. Cruelty-free.

INGREDIENTS

Water, Butylene glycol, Disodium Cocoyl Glutamate, PEG-8, Cocamidopropyl Betaine, PEG-80 Sorbitan Laurate, Glycerin, Sorbitol, Sodium Cocoyl Glutamate, Sodium Methyo Caproyl Taurate, Aspergillus/rice ferment extract, Chamaecyparis obtusa oil, Yuukari yu, Lavandula angustifolia (Lavender) oil, Mentha viridis (spearmint) leaf oil, Sodium Acetylated Hyaluronate, Sodium Benzoate, Citric acid, Disodium EDTA, DPG, Ethylene brassylate, Maltol, Methyldihydrojasmonate, Polyquaternium-7

THE CLEANSER STORY

Misconception: your cleanser isn’t that important. Think again. In Japanese skincare, there is no single step more important than cleansing. It is the foundation of beautiful skin at every age. Unfortunately, so many cleansers do more harm than good, wreaking havoc with every wash. If your cleanser has compromised your skin at the start, that’s bad news. It really doesn’t matter what you put on your skin afterwards. When developing Seiso JBeauty, we set out to create “the perfect cleanser.” Because, the cleanser is Queen. It was painstakingly developed by our leading skincare scientists in Japan. Most importantly – it had to meet the approval of our brand creator – who has sensitive, acne-prone skin.

It contains the optimal balance of natural cleaning agents, moisturizing properties and nourishing ingredients for the most effective cleanse on the market. Perfectly balancedfor delicate facial skin. Formulated with the purest water – you don’t need tap water – it’s designed to be massaged onto dry skin. It foams, cleanses, softens and moisturizes. After massaging in, it leaves a traceless layer that protects skin from tap water when washing off. Such water often leaves mineral deposits that can irritate, dehydrate, and dull skin. Fuwafuwa means “soft and cloudlike” in Japanese. Exactly how your skin will feel afterwards. #FuwafuwaFoamingCleanser #CloudsInYourCleanser #WashonWashoff

OUR INGREDIENTS

We approach ingredients in a very Japanese way. Our goal is to create harmony. We don’t put anything in that doesn’t belong. We believe in the “less is more” concept of “ma” and approach formulation the same. When there is clutter, valuable ingredients lose their value. It is not just what is in the bottle, but also, what is not. While many cosmetic chemists rely on ingredients, like silicones, to deliver smoothness and slip, we do not. We focus on natural ingredients, the highest quality raw materials, and state of the art technologies. Chosen ingredients must meet superior standards and deliver product performance, innovation, safety, sensuality, and quiet luxury.