FUWAFUWA FOAMING CLEANSER

$38.00

Quantity

Our cloudlike cleanser gently dissolves impurities, clarifies pores, and washes away makeup and debris while moisturizing and preserving the skin’s natural barrier.

*Ideal for all skin types (pH 5.5-6.0)

DETAILS

In Japanese skincare, there is no step more important than cleansing. Our cloudlike cleanser gently dissolves impurities, clarifies pores and washes away makeup and debris, while cradling cells in moisture. Perfectly pH balanced for delicate facial skin, it offers the most effective clean on the market while safeguarding the skin’s natural barrier. Coconut amino acids and fermented rice extract cleanse and clarify, while its silky formulation leaves skin clear, balanced and velvety soft. *Sulfate and SLS-free.

HOW TO USE

Massage 1-2 pumps onto dry face and neck for 30 seconds. We recommend using on dry skin in order to deposit moisture and protect skin from hard water deposits. Rinse with warm water. Cleanse twice if wearing waterproof makeup or sunscreen. Tip: For those with t-zone congestion, massage foaming product into acne-prone areas for up to one minute to breakdown oils and debris over time. AM/PM.

KEY BENEFITS

CLEANSES, MOISTURIZES + GENTLY EXFOLIATES: By combining gentle cleansing agents and moisturizers, it effectively cleanses skin of dirt, debris, dead skin cells, makeup and oils – while also depositing a protective moisture layer.

SAFEGUARDS THE SKIN BARRIER: Contains cleansing agents and emulsifiers that cleanse without disturbing pH, stripping skin and creating imbalances that can lead to dehydration, sensitivity and even acne.

HELPS TO REDUCE THE APPEARANCE OF PORES: It gently breaks down oil and dead skin cells in pores over time to help clear debris and clarify.

PREVENTS HARD WATER DEPOSITS: It does not contain stearic or palmitic acid, which when combined with hard water (present in 80% of households in the US) can leave mineral deposits on skin and lead to barrier dysfunction and dehydration.

PH BALANCED: All Seiso products are pH balanced and formulated at 5.0-6.0 pH. Maintaining this slightly acidic pH is essential for desquamation and vital to many skin functions.

PROMOTES SKIN IMMUNITY: Our cleanser helps promote a balanced microbiota which supports the skin’s natural immune functions by helping to preserve the barrier and encouraging optimal pH levels in the skin.

PREPARES SKIN FOR PRODUCT PENETRATION: Effectively removes excess oils and debris from skin, properly preparing skin for the maximum absorption of skincare products that follow.

INGREDIENTS

• Coconut amino acids: Mild surfactant, gently cleans and conditions without stripping or irritating
• Fermented rice extract: Softens and clears skin naturally
• Glycerin: Moisturizes and protects skin from dryness

No parabens, petrolatum, phthalates, mineral oils, sulfates, SLS, artificial colors, artificial fragrances, formaldehyde, urea, palm oil, or other harmful chemicals. Silicone free, cruelty free, and pregnancy safe.

LOVE this cleanser

I just love this cleanser so much… I have sensitive but acne prone skin and this cleanser is just the right amount of everything. It’s gentle but makes my face feel so clean after using. I absolutely love it.. I started using it several months ago as my morning routine (with the pure ceramide concentrate and water velvet cream) and haven’t wavered since!

Thank you so much for your review Rachel. We appreciate it . We truly believe in the 'Seiso system' and are so happy that your skin has improved. And YES ... this cleanser is incredible for those with sensitive and acne-prone skin ... we truly believe it is one of the very best cleansers on the market.

I love the foaming cleanser but it is too drying for my skin. Suggestions ???

Hello Suzy,
Hello! We sent you a message to your email on tips regarding 'how to use' the cleanser to get the very best benefit. Our cleanser is incredibly moisturizing and should be massaged onto dry or slightly damp skin. Also, cleanse with cool or luke warm water and after cleansing - gently pat skin with a damp washcloth rather than 'drying' or 'wiping' skin with a cloth. Some fibers are harsh and can damage the skin and also pull moisture out of the skin. Best to allow skin to dry down and apply products that follow to slightly damp skin to lock in moisture.Thank you.

A Comforting Cloud!

I love this cleanser! This lightweight foaming cloud-like cleanser is the one I turn to when my skin feels irritated as it has the most calming, hydrating effect on the skin whilst leaving it clean. It does not strip the skin like some foaming cleansers do and leaves my skin feeling refreshed and happy.

Face wash

Love this product

Thank you for your review. We appreciate it.

Refreshing and gentle cleanser!

Love this cleanser. Great scent and feels great while applying and after rinsing. I have sensitive skin that is prone to breakouts and my skin loved this product!

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THE CLEANSER STORY

Misconception: your cleanser isn’t that important. Think again. In Japanese skincare, there is no single step more important than cleansing. It is the foundation of beautiful skin at every age. Unfortunately, so many cleansers do more harm than good, wreaking havoc with every wash. If your cleanser has compromised your skin at the start, that’s bad news. It really doesn’t matter what you put on your skin afterwards. When developing Seiso JBeauty, we set out to create “the perfect cleanser.” Because, the cleanser is Queen. It was painstakingly developed by our leading skincare scientists in Japan. Most importantly – it had to meet the approval of our brand creator – who has sensitive, acne-prone skin.

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It contains the optimal balance of natural cleaning agents, moisturizing properties and nourishing ingredients for the most effective cleanse on the market. Perfectly balancedfor delicate facial skin. Formulated with the purest water – you don’t need tap water – it’s designed to be massaged onto dry skin. It foams, cleanses, softens and moisturizes. After massaging in, it leaves a traceless layer that protects skin from tap water when washing off. Such water often leaves mineral deposits that can irritate, dehydrate, and dull skin. Fuwafuwa means “soft and cloudlike” in Japanese. Exactly how your skin will feel afterwards. #FuwafuwaFoamingCleanser #CloudsInYourCleanser #WashonWashoff

OUR INGREDIENTS

We approach ingredients in a very Japanese way. Our goal is to create harmony. We don’t put anything in that doesn’t belong. We believe in the “less is more” concept of “ma” and approach formulation the same. When there is clutter, valuable ingredients lose their value. It is not just what is in the bottle, but also, what is not. While many cosmetic chemists rely on ingredients, like silicones, to deliver smoothness and slip, we do not. We focus on natural ingredients, the highest quality raw materials, and state of the art technologies. Chosen ingredients must meet superior standards and deliver product performance, innovation, safety, sensuality, and quiet luxury.