Have you ever heard of fermented rice extract? In addition to natural human-type ceramides in our products, this traditional Japanese ingredient is a powerful skincare weapon, recognized for its amazing efficacy. In this blog, we will explore fermented rice extract and our products that harness its power.

What is Fermented Rice Extract?

To start with, fermentation is a natural process in which organic materials are decomposed by microorganisms such as yeast, koji mold, and lactic acid bacteria, or by the enzymes they produce. This unique process not only preserves the nutrients in raw materials but also enhances and transforms them into forms that are more effective for the skin and body. Fermented rice extract, as the name suggests, is extracted from rice throughout this process. During fermentation, the nutrients naturally contained in rice are broken down and converted into forms that are more easily absorbed by the skin. Furthermore, the newly generated active ingredients enhance antioxidant effects and increase the amount of amino acids that are necessary for forming the epidermal stratum corneum. As a result, this can promote skin cell activation, support turnover, strengthen the skin's barrier function, and improve hydration, offering various benefits for beautiful skin.

Fuwafuwa Foaming Cleanser

Now let’s take a look at our two products formulated with fermented rice extract. Do you choose a cleanser with strong cleansing power to thoroughly remove impurities? Or, if you have sensitive skin, have you experienced irritation or dryness caused by cleansers that didn’t suit your skin? This happens when a cleanser strips away not only dirt and impurities but also the skin’s natural oils, which are essential for maintaining its health and function. This is why we recommend our Fuwafuwa Foaming Cleanser. With its dense and rich, creamy foam, it gently and effectively removes impurities while nourishing your skin. By combining fermented rice extract, the natural moisturizing ingredients soften the skin and prevent any tightness or dryness after washing. Not only does it cleanse without damaging the skin’s barrier function, but it also hydrates and activates skin cell regeneration. From the moment you start using it, you will notice a difference in skin hydration compared to your usual cleanser.

Ceramide Water Velvet Cream

The next product we would like to recommend is Ceramide Water Velvet Cream, which is perfect as the final step in your skincare routine. As the name suggests, this product is also formulated with our natural human-type ceramides. Have you ever applied a cream for extra hydration, and your face felt sticky and greasy after that? Instead, this light gel-like cream is quickly absorbed into the skin without stickiness, leaving it velvety soft and deeply moisturized. The combination of human ceramide and fermented rice extract provides powerful double hydration. It not only promotes ceramide production and strengthens the skin barrier function but also protects the skin from environmental stressors. Your skin stays nourished and moisturized all day long. This non-greasy formula is also perfect for use under makeup and leaves the skin smooth and soft to the touch. It leads the skin feeling so plump and velvety that you’ll feel like you could touch it all day.

In order to maximize the skin's natural functions, it is important to incorporate gentle and effective ingredients into our daily skincare regimen. We focus on the power of fermented rice extract, and it is a perfect match with our natural human ceramides. So why not take this opportunity to incorporate skincare inspired by Japanese traditions for your ultimate hydration and protection?