Every year on July 15th, it is National Clean Beauty Day, and we celebrate the power of simplicity, purity, and care. At Seiso, clean beauty isn’t just a trend or a brand, but a daily commitment reflected in our formulations, ingredient sourcing, and dedication to caring for your skin. We believe in skincare that achieves more with less. That means we avoid harsh additives and complicated routines, instead focusing on restoring the skin’s natural balance with clean, effective formulas.  But clean beauty doesn’t mean removing everything, it is about keeping what really matters. So, our 4-step skincare routine—Cleanse, Repair, Moisturize, and Protect— is designed with that in mind.

Step 1

Start your routine with our Ceramide Fuwafuwa Foaming Cleanser, inspired by the Japanese word for "fluffy like a cloud." This soft foam gently lifts away excess oil and impurities while preserving your skin’s moisture barrier. Formulated with moisturizing ingredients such as ceramides and rice ferment extract, it protects the skin's barrier function while leading to fresh, calm, and balanced skin.  

Step 2

After cleansing, use this powerful yet gentle serum, Pure Ceramide Concentrate. Formulated with our skin-identical natural ceramides with a purity of over 95%, this serum strengthens the skin’s barrier and targets visible signs of aging like dryness, redness, fine lines, and dullness. Despite its powerful effects, the gentle formulation is suitable for sensitive skin and helps to achieve a plump, healthy complexion from within. 

Step 3

Once your skin is fortified with ceramides, it’s time to lock in moisture. This silky, lightweight Ceramide Moisture Milk sinks in quickly while delivering long-lasting hydration. Even in the hot and humid summer, moisturizing is essential to maintain skin hydration. So if you're looking for a moisturizer that is both breathable and deeply nourishing, this is a must-have in your routine.

Step 4

If you want to add extra moisture, we recommend Cearmide Water Velvet Cream, which gives your skin a velvety texture. With a rich, cushiony texture, this gel-cream provides long-lasting hydration while forming a protective barrier. It is the perfect final step for days when you are concerned about dryness or want to give your skin some extra care. 

All our products are 100% made in Japan and combine modern skincare science with Japanese beauty traditions. They’re gentle, plant-based, never tested on animals because we believe clean beauty should be kind in every way.

Especially in summer, when UV rays are strong and sweat can clog pores, a simple yet balanced skincare routine is essential. That’s why our clean four step ritual is perfect for this season. Why not take this National Clean Beauty Day as an opportunity to try Seiso's gentle yet powerful skincare approach, designed to respect your skin's natural rhythm?