How important is cleansing in your skincare routine? Many people may put emphasis on other skincare products, such as expensive serums and high-performance anti-aging care products, because they are more effective in skincare. Of course, it is important, but in Japan, cleansing has been considered the most essential step in any skincare routine. So, in this blog, we will explore why we believe this.
The Truth about Cleansing
No matter how expensive and effective serums and creams you use, they won’t be effective if your cleanser is not suitable for your skin. Even your everyday cleansers may strip too much natural oil from your skin and cause dryness and irritation, which eventually become signs of aging such as fine lines and wrinkles. So, using gentle cleansers helps remove impurities without damaging skin and creates the ideal foundation for the skin that allows subsequent skincare products to work effectively. Moreover, in Japanese beauty philosophy, cleansing is not just about removing makeup or dirt from the skin. It is about preparing and nurturing skin to fully absorb other skincare products into the skin. This idea is also the core of our product development.
The Problems with Most Cleansers
As mentioned earlier, many conventional cleansers focus on removing impurities and use harsh ingredients that can damage the skin. Additionally, some mild cleansers may prioritize but fail to cleanse thoroughly, and the residue can clog pores and cause breakouts. In this way, if your cleansers damage the skin barrier function and cause dryness and redness during the cleansing process, all subsequent skincare products will also be negatively affected.
Fuwafuwa Foaming Cleanser
One of the features of our cleanser is that it comes out in a foam with just a pump, so you easily wash your face with a dense foam. This not only makes cleansing easy even on a busy morning, but the dense foam adsorbs dirt while minimizing irritation to the skin during cleansing. It also contains rice fermentation extract, which has antioxidant properties, and coconut amino acids, which help retain moisture in the skin. We have also developed a natural bio-compatible ceramide, which nourishes the skin while removing dirt and leaving it moisturized. Thus, we believe that cleansing is not just about removing dirt, but the first step in nourishing the skin and improving the skin's foundation will play a major role in the rest of the skincare routine.
As we have shared in previous blogs, skincare is not a temporary solution but is important for build long-term skin health. As a beginning step in that, we must not forget cleansing. It is the secret to making your skincare routine more effective and bringing you closer to your ideal skin. So make cleansing a priority in your routine, and experience the difference it makes.