OUR STORYSeiso JBeauty: Skincare minimalism
Rediscover the simple path to healthy skin™
What is beautiful
What transforms skin™
It started with a revolutionary ingredient, devotion to quality, and mission to introduce a truly authentic Japanese skincare experience to the US. Wellness industry pioneer, Masakatsu Miyanabe discovered a powerful ceramide in Koji, the only of its kind. This revolutionary ceramide mimicked the molecular structure of ceramides in human skin. He introduced it to Tracy O’Connor, a beauty industry leader and visionary. She immediately saw a transformation in her sensitive, “tired mom” skin and set out to bring this natural technology to those searching for real solutions to their skincare concerns. Together with Rohto Pharmaceutical, a leading skincare technology company in Osaka, the team has created a truly unique brand, one with deep roots in Japan, but tailored to fill a modern void. One that merged state-of-the-art Japanese formulation, the power of Koji – and that offered a counterpart to traditional American skincare products, overly aggressive ingredient profiles, and trend driven beauty formulations. Our collection presents a nurturing, layered less is more approach and products that stand the test of time.